“Because I’m Worth It” is not just any slogan. Introduced by L’Oréal in 1971 as the Parisian beauty brand prepared to launch its hair-colour business in the United States, these words came to represent a movement and remains as a catchy slogan amongst women until today (www.theglobeandmail.com). But if the reason for purchasing a particular cosmetic product to make one feel more valued, then truly the individual’s self-worth is worthy of evaluation.
Society paints the picture that a woman’s worth is measured by her attractiveness to men. If you are worthy, you ought to be either dating someone or already married. Movies tell us so, conversations over dinner table leads to that topic as well as during reunions, family gatherings, and in the Church community too. Women are expected to be at a certain stage (in life) at a certain age, which causes pressure to meet that expectation.
Genesis 3 depicts the fall and the consequence, i.e. the ‘curse’ so to speak on Eve is that her desire shall be for her husband (Adam)’ (verse 16). As women, we desire to be desired. Although it is not wrong to desire approval but it is how we feed that desire that is crucial.
We have the tendency to crave for approval by feeding on things that brings detriment to our wellbeing as women. Many women are inclined to compromise:
- their self-worth aesthetically (because we allow Paris Fashion week to determines what’s hot and what’s not),
- our sexuality (abusive relationship is alright because he still wants you, hello Mr. Christian Grey of 50 shades of Grey),
- settling with ‘friends with benefits’ status quo (so, you don’t need him to ‘put a ring on it’?).
That said, I do not blame society entirely nor do I blame men because we ultimately still hold the power to decide which path to take.
Understanding one’s self-worth is a journey of discovery and the journey is not always an easy one because we have to ask ourselves some tough questions and face our demons (fears, insecurities). My hope is that we realize how much we are worth fighting for and to be passionately loved by people who appreciate the person that we are.
L’Oréal tells us to buy their products because we are worth it. But we are worth it because we are the precious daughters of God.
What about you? Do you look to people or things to feed your self-worth?
Hello, my name is Timmie and I’m from Malaysia. I am a lawyer by profession. I am a charismatic, passionate person and enjoy beautiful things in life such as travelling to different cities to appreciate the culture. I love fashion and appreciate ‘coffee time’ with people to talk about life and build meaningful relationships. I’m passionate about the things of God, the Church and authentic leadership. My deepest desire is to embrace all that God has called me to be and be a blessing to whoever that God has placed in my life past, present and future. Our God is a GREAT God, and the best is yet to come !